Be and think like a Tinker. This recycling campaign takes inspiration from the famous fairy Tinkerbell from J. M. Barrie's stories. Tinkerbell is known for her handiness skills. She is always looking for lost things and trash to give them a new home.
The drawing has a hand-drawn style. Tingeling's clothes are made from modern trash to hint at what is often thrown away these days. To emphasize the adventure style, I have found a serif font that I have modified a little to give it a slightly heavier structure. This matches well with the handyness theme.
Logo
Poster Design
Merch