How to get younger people to play bingo? That was the question that TV Vest faced. Retro aesthetics will hit the older generation through nostalgia, but the one we now reach the younger players through trends. It is trendy to look back to previous decades to extract treasures.
50s retro futurism is one of those treasures that attracts attention through strong colors and playful shapes in illustrations and typography. The identity is heavily inspired by cartoons from the decade such as "The Jetsons".
Bingo Booklets
Poster
Social Media Posts
